CRM Overview

  CRM (customer relationship management) literary means managing your relationship with your customer. That applied when the term was first coined. Today, it refers to the IT systems and software that are designed to manage this relationship. CRM has evolved into a strategy that entails all your company’s interactions with your customers and potential customers. […]

The business of free

The Free Stamp sculpture, created by Claes Oldenburg and Coosje van Bruggen, has intrigued visitors at its location in Willard Park in Cleveland Ohio since 1991   Historically the strategy of giving freebies to gain market share is as old as the free market. For example, the freemium price strategy used nowadays by several digital […]