Communicate to grow – the role of communication


Entrepreneurs are, in general, jack of all trades. They have to wear different hats and they must perform well no matter what they are doing. Their minds are constantly ticking and thinking about how to take their business from start to growth. However, there will be a time when the business overgrow the entrepreneur capacity and there will be a need to hire an employee. Everyone knows that it is necessary to plan carefully to hire the right person. However, very few think about the need to create a communication strategy, a communication plan and a communication process!

At the beginning the entrepreneur was communicating with his or her inner self. Now things need to be verbalized, written, stored, preserved… Keep in mind that the main problem every corporation faces relates somehow to communication issues.

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